Business Blunders

Business Blunders

The Incredible Shrinking Airline Seat

Canada's WestJet may have just saved the world from the worst trend in commercial air travel

Al Lewis's avatar
Al Lewis
Jan 25, 2026
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“Only those who will risk going too far can possibly find out how far one can go.” – T.S. Eliot


Innovations in commercial aviation over the past few decades have been largely aimed at getting bigger and fatter passengers into smaller and narrower seats.

How far can the world’s airlines possibly take this trend? Canada’s WestJet airline may have finally hit the limit.

The carrier recently backtracked on a grueling seat configuration after a viral video showed just how tightly it was packing its passengers.

The move made international headlines and prompted CBC, Canada’s national pubic broadcaster, to check in with Business Blunders for perspective.

Click here to listen to CBC’s Cost of Living, a show you might find similar to NPR’s Planet Money.


I was so happy to get this call on Wednesday because I thought Canada was really mad at me.

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