Be Thankful For 3D-Printed Chicken Soup
Campbell's fired an employee without first asking the right questions. Now he's putting a big dent in its can.
This Week In Blunders – Nov. 23-29
“Campbell’s® does not use 3D-printed chicken, lab-grown chicken, or any form of artificial or bioengineered meat in our soups.” – Press release.
Campbell’s should not have to deny that its chicken comes out of a 3D printer, but its apparent mishandling of an employee complaint threw the iconic American food manufacturer into full PR crisis mode this wonderful Thanksgiving week.
Suddenly the company behind “M’m! M’m! Good!” was fighting headlines that read more like “M’m! M’m! God, what a mess!” So much for mom’s green-bean and cream-of-mushroom-soup casserole this year because maybe they print bioengineered fungus, too.
It all started when Campbell’s employee Robert Garza went to a top executive to discuss his salary. Instead of a raise, Garza got a bizarre, hour-long, racist, profanity- rant that included disparaging remarks about Campbell’s fine products.
