Fisker the Frisker
An electric car entrepreneur offers a valuable business lesson: If at first you don't succeed, file, file again
“Fast is fine, but accuracy is everything.” – Wyatt Earp
A cop once clocked renowned auto designer Henrik Fisker at 97 mph on California’s Interstate 5 and wrote him a ticket. Four hours later, another highway patrolman nailed him at 88 mph and asked, “How long since your last ticket?”
“Well, actually, not that long ago,” Fisker replied.
This illustrative slice of Fisker’s life comes from a 2009 Los Angeles Times piece. Today, he’s facing a different question, “How long since your last bankruptcy?”
Fisker, whose first electric car company went belly up in 2013, has once again left his investors, creditors, employees and customers on the side of road.
Why would anybody buy a car from this guy? He already had a history of patting folks down for money and then stiffing them in bankruptcy court.

There’s more to the story, but the rest is for paid subscribers.Please help make the business world a more honest, less reckless, less authoritarian place by:
Liking and commenting on posts, which boosts the Substack algorithm.
Sharing this newsletter with friends and associates.
Subscribing. Free or paid, I’m so glad you’re here.
And don’t miss these blunders.
Keep reading with a 7-day free trial
Subscribe to Business Blunders to keep reading this post and get 7 days of free access to the full post archives.